LUCY LENNOX

Lucy Lennox Interiors is an independent, full-service residential interior design firm specializing in renovations and new construction. Lucy was looking to develop an affordable consulting website to showcase her work to prospective clients, optimize site traffic and attract new qualified leads while establishing a personal brand.

PROJECT OVERVIEW

This project focused on bringing Lucy’s brand to life through a thoughtful, accessible website experience; built end-to-end in Squarespace.

Using her color palette and photography as a foundation, I designed and developed a site that feels cohesive and easy to navigate. I layered CSS to push the design beyond out-of-the-box templates and create a more polished, tailored look.

Beyond the website itself, I set up data capture and email flows to help turn visitors into subscribers, including a custom-designed email template that fits seamlessly with the brand.

On the analytics side, I implemented GA4, GTM, and Looker Studio to ensure everything is properly tracked and easy to understand; giving clear visibility into performance from day one.

Overall, this was about more than just launching a website; it was about creating a solid, scalable digital foundation that looks great, performs well, and supports long-term growth.