OXFORD PROPERTIES: RETAIL WEBSITES

The Challenge: Redesign and modernize the seven shopping centre websites within Oxford Properties’ retail portfolio to support the business’s evolving mixed-use strategy, deliver a more premium and flexible customer experience, and establish scalable backend infrastructure that can efficiently adapt with future business needs.

Shopping Centres: Square One, Scarbourough Town Centre, Yorkdale, Hillcrest, Upper Canada Mall, SouthCentre Mall, Kingsway Mall.

The Delivery: Completed the redesigned shopping centre websites in under 10 months, leading cross-functional alignment across leadership, brand, compliance, and agency teams to ensure a unified vision, seamless execution, and alignment with business objectives.

Product Enhancements:

✅ Headless CMS for improved security
✅ Centralized infrastructure for better scalability and efficiency
✅ Integrations with mall directories, engagement apps, CDP, and more

Enhanced User Experiences: Replaced static parking information with a dynamic, interactive in-mall way-finding tool integrated into the website, enabling users to quickly locate optimal parking near their chosen store.

Increased Tenant Visibility & Visual Appeal: Redesigned the website store directory, replacing black-and-white retailer logos with storefront photography to better reflect the in-mall experience.