Co-led the strategy, migration, and launch of Oxford Properties’ new tenant engagement and operations app, OxComm by Oxford, consolidating retail and office requirements into a unified platform and new supplier model.

Led the end-to-end redesign and backend migration of Oxford Properties’ Canadian shopping centre websites, managing strategy, budgets, timelines, and agency partners while developing new backend architecture to support enhanced risk and compliance standards.

Supported the sustainment and growth initiatives that fell under the GM LIVE program, managing day-to-day production needs, resourcing, and project flow between vendors and agency partners.

Led digital production for Mercedes-Benz Canada's National Dealer Meeting in Yorkville, Toronto—including a website and email sequence to streamline communications and elevate the attendee experience.