Transformed an expensive and under-utilized tenant engagement app—plagued by poor internal adoption, inconsistent usage, and a damaged reputation—into a functional, value-driving platform for both tenants and internal site teams.

Supported the sustainment and growth initiatives that fell under the EV LIVE scope - managing day-to-day production needs, resourcing, and project flow between vendors and agency partners.

Led digital production for Mercedes-Benz Canada's National Dealer Meeting in Yorkville, Toronto—including a microsite and email sequence to streamline communications and elevate the attendee experience.